Voice Of The Visitor

PGAV Destinations, in conjunction with H2R Market Research and Blooloop, have embarked on an annual survey of people who have visited an attraction in the current year or plan to visit in the upcoming year, analyzing visitors’ viewpoints of attractions, reactions, expectations, and trends. This can be used to provide an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. Presented by Vice President Jeff Havlik, this presentation will showcase the highlights from the published book, Voice of the Visitor: 2017 Outlook on the Attractions Industry.