Themed Entertainment
Uncommon thrills.

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PGAV Destinations created the first water coaster, the first true combination zoo and theme park, the amusement park voted “World’s Most Beautiful” for 21 consecutive years, and the highest attended theme park in southern Europe. But we pride ourselves more on how those “first”s, “most”s, and “highest”s have inspired guests to treasure their experiences – and our clients’ brands.

Dollywood's Wild Eagle

PGAV has developed $5 billion worth of themed entertainment, working with clients including Busch Gardens, Herschend Family Entertainment, Samsung, SeaWorld, and Universal Studios.

As the themed entertainment industry’s largest independent design firm, our reach has given us the opportunity to create theme parks, water parks and complex shows across North America, Asia, and Europe. Our goal? To design and build attractions that truly attract, bringing guests to your destination in droves.

We aren’t interested in building “just another ride.” PGAV Destinations designs attractions and experiences holistically, so that they inspire your guests, support your brand, and incorporate your unique operational needs.

We do this to ensure that our designs can truly be brought to life, because the gorgeous, promising renderings so many projects begin with shouldn’t exist solely on paper (or a screen). Simply put, we build what we draw, and what we build stands up to the test of time – for you and your guests.

We’re researchers (and strategists, and designers, and architects).

Real market research helps us fine-tune our strategy – and our stunning designs – to create a precise, desired reaction in your guests. We think there ought to be predictability about how your investment will perform over time: financially and emotionally.

We’re your partner from strategy through construction, and often beyond.

We’ll help you analyze your park, its demographics, and the competitive market to design an attraction that will make the greatest impact. We’ll reinforce your brand across a chain of parks, or through the design of a single sign. We’ll even help you place a cart in just the right spot. We’re ready to take on the challenges of every aspect of your operation – at any scale.

Families are 1/3 of the U.S. population, but make up 1/2 of all attraction visits.
Discover Destinology.
Create an unforgettable experience with us.
Contact us.

Themed Entertainment Services


  • Master Plans
  • Brand Strategy
  • Product Development
  • Consumer Research
  • Visitor Experience Plans
  • Destination Tourism Assessments
  • Budget and Schedule Management
  • Evaluation of Existing Destinations


  • Site Planning and Landscape Design
  • Area Development
  • Attraction Design
  • Thematic Design
  • Scenic Arts
  • Architecture
  • Exhibit Design
  • Show and Interactive Media Design
  • Graphic Design
  • Ride Integration Planning
  • Interior Design
  • Retail and Food Venue Design
  • Transportation Planning and Design
  • Sustainable Design


  • Project Management
  • Construction Administration
  • Onsite Art Direction
  • Final Punch List
  • Onsite Project Review
  • Post-Occupancy Evaluation