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Author: Mike Konzen

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Empathy, Inc.

   – By Mike Konzen, principal and chair   What is the fundamental value that drives your business? A few years back, my partner Jim Moorkamp and I developed a description of PGAV Destinations’ practice based on three elements: Empathy, Strategy, and Innovation (ESI). We used a Venn Diagram (below) to describe the interrelated nature… Continue reading.

Beyond the Civil War: A Tourism Advance on Appomattox

   – By Mike Konzen, principal and chair   Next April will be the 150th anniversary of the surrender of the Army of Northern Virginia, which effectively ended America’s Civil War. And the Town of Appomattox is preparing for their Sesquicentennial commemoration in 2015. But they are also looking beyond 2015, for the creation of… Continue reading.

Boxing up Creativity

   – By Mike Konzen, principal and chair   Unlimited budget. Complete freedom to dream. No constraints. Unfettered, out-of-the-box creativity. Isn’t this the ideal scenario to design the best attraction experience? Of course not. In an article for Businessweek, Marissa Ann Mayer, CEO of Yahoo, wrote: “When people think about creativity, they think about artistic… Continue reading.

Your Museum Has Wonderful Stories to Tell, But Does It Have Wonderful Storytelling?

   – By Mike Konzen, principal and chair   Doug Nickrent, one of our lead exhibit designers, asked this question recently. Doug has a knack for asking challenging questions, and he usually has a point. This particular question hit home with me. Have you ever visited a museum that seemed to be missing something? It… Continue reading.

Player Development

   – By Mike Konzen, principal and chair   Here in Saint Louis, we love our baseball Cardinals. In fact, this year we will open a project that is a true labor of love – a new Saint Louis Cardinals Museum and Hall of Fame. The project is part of the “Cardinal Nation” development next… Continue reading.

A Time to Plan, A Time to Wait

   – By Mike Konzen, principal and chair   To everything(turn, turn, turn) There is a season(turn, turn, turn) And a time to every purpose, under heaven. I was recently reminded of the above lyrics from the song “Turn! Turn! Turn!” with the passing of Pete Seeger. He wrote and then recorded this song in… Continue reading.

Destinology Redux

   – By Mike Konzen, principal and chair   If you want great answers, perfect the art of asking great questions. This is the premise for Destinology: The Art and Science of Destinations, a publication that we started in 2003. Over more than thirty issues, we’ve sought answers for key questions like:      How should… Continue reading.