Survey Says! – What Drives Your Guests To Visit (Or Not) & How Does It Translate To Attendance, Membership & Revenue

In this two part session, PGAV Destination’s Voice of the Visitor and the World Waterpark Association’s Benchmarking Survey will be presented. While Voice of the Visitor quantifies aggregate attractions’ industry performance and provides an outlook on future visitation specifically from the point of view of the visitors themselves, the WWA Benchmarking Survey showcases the results of those visitors’ views on attendance, membership and revenue at members’ waterparks. The session will show the change over last year’s surveys, identify trends, discuss the mindset of guests and how it affects the performance of waterparks and highlight techniques used to identify a waterpark’s potential. Attendees will learn their guests’ opinions on a variety of subjects that affect their decision to visit and what attributes are most important to them, as well as to identify their audience, membership and revenue potential and ways to maximize that potential. This in depth session will allow a waterpark to better prioritize its goals and better allocate resources to accomplish those goals.