Inspiration from Nature
In Nature, Our Imaginations Soar, Our Hearts Ease Whether you look around the world or within a single family, you’ll find sharply different tastes and ways of living. We like…
Preschoolers
Your Youngest Guests
Learning through Play It’s 7 a.m. and you’re facing what may turn out to be your greatest challenge of the day: feeding your two-year-old breakfast. You’ve got the high chair…
Brand Destinations
The Power of Place
Evolving Brand Consumers into Advocates “The breakfast of champions.” “You are now free to move about the country.” “Made from the best stuff on Earth.” Each year, brands around the…
Generation Z
A New Generation's View on Zoos & Aquariums
Generation Z Entrepreneurial, Aspirational, and Interested in YOU Why are some animals kept in human care? It’s a hard question we’ve been wrestling with recently. It’s a question we’ve had…
Escaping to Education
Taking the "Room" out of Classroom
Escaping to Education “I have never let my schooling interfere with my education.” – Mark Twain You can’t deny it was one of the most exciting days in the entire…
Digitizing Destinations 3.0
The Digital Query “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke, most notably the co-writer of the screenplay for 2001: A Space Odyssey. As destination designers, we…
Education & Entertainment
The Perfect Mix
Touch the Heart to Teach the Mind “The balance of nature is not a status quo; it is fluid, ever-shifting, in a constant state of adjustment.” – Rachel Carson, Silent…
STEM
America's Destinations Lead the Way
Science Technology Engineering and Math It’s projected that employment in Science, Technology, Engineering, and Math (STEM) projects in the United States will grow almost twice as fast as employment…
The New Destination Visitor
Travel Motivations in the Post-recession Era
What We Asked & What We Found PGAV Destination commissioned H2R Market Research for a nationwide study to detect and evaluate the shifting priorities of today’s attractions visitors and…
Destination Forecasting
Tomorrow’s Trends You Can Plan for Today
Forecasting the Tomorrow of Destinations You can predict the future. It’s not hard, really. Sure, it’s next to impossible to be spot on correct; but if you can let…