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Time to Change: Creating an Inclusive Guest Culture to Meet Rapidly Changing Demographics

Zoos and aquariums play an important role within their communities as leaders in conservation, environmental education, animal care, and family fun. However, just as important as this ability to lead is the willingness and agility to adjust to their communities’ needs. As visitor demographics, habits, and expectations change, what are zoos and aquariums doing to… Continue reading.

Removing the X-Factor from Hotels

– By Ben Cober, Director of Business Development and Research “Unwelcoming or unfriendly staff.” When it comes to our Destination research, this is often the top complaint guests have when visiting attractions: poor customer service. It’s an incredibly high bar to obtain: Disney’s cast-member training is world-renown for quality, while Hollywood sets (often) unrealistic expectations… Continue reading.

Remember the Alamo! Because It Is Going to Change for the Better: A Case Study

One of the world’s best-known historic icons has recently undergone an extensive planning effort to restore reverence and dignity to the site. The Master Interpretive Plan, lead by PGAV Destinations along with Cultural Innovations and Reed Hilderbrand, will transform the site into an historic and cultural destination that lives up to the fame. The plan… Continue reading.

Access to Authenticity

– By Ben Cober, Director of Business Development and Research Time and again through our Destinology research, we learn how travelers are always seeking something “authentic:” places where something real happened in history, natural places untouched by human hands, or unique things that couldn’t be done elsewhere. In fact, 80% of travelers cite this as… Continue reading.

When Your Project is on Life Support: Part 2 – Planning for Renovations

  – By Jedd Pellerin, project architect Brand new zoos and aquariums are not built every day. Therefore, much of the design and planning work we do at PGAV is for existing facilities. Carrying out renovation work in these facilities while still keeping the doors open, the animals safe, and maintaining a high-level guest experience, offers… Continue reading.

Survey Says! – What Drives Your Guests To Visit (Or Not) & How Does It Translate To Attendance, Membership & Revenue

In this two part session, PGAV Destination’s Voice of the Visitor and the World Waterpark Association’s Benchmarking Survey will be presented. While Voice of the Visitor quantifies aggregate attractions’ industry performance and provides an outlook on future visitation specifically from the point of view of the visitors themselves, the WWA Benchmarking Survey showcases the results of those visitors’ views… Continue reading.