Voice of the Visitor: International

PGAV’s Voice of the Visitor: International explores a pivotal moment for the global travel and attractions industry. As attendance rebounds, competition for visitor time intensifies, and guest expectations continue to evolve, understanding the full visitor journey is vital. From the first spark of inspiration to the memories and mementos brought home, this research examines the motivations, behaviors, and spending patterns that shape how international travelers choose destinations and experience attractions.