A New Generation’s Views on Zoos and Aquariums
Individuals born after 1995 are poised to become the most entrepreneurial, demographically diverse, and educated generation on the planet. PGAV’s latest nationwide study polled “Gen Z’ers” to understand their perception of zoos and aquariums, what motivates their interest in visiting these destinations, and how these destinations can better meet their needs and desires.
Taking the “Room” Out of “Classroom”
Field trips are one of the most magical experiences school children can have, but much has changed since our youth of being herded around echoing museum halls by our chaperones like a flock of lost ducklings. We’ve interviewed destination managers from across the country to explore and celebrate some of the greatest leaps in destination school programming.
Destination Guest Technology Preferences
We teamed up with H2R Market Research to interview 500 destination guests and delve into their technological preferences, fears, skills, and knowledge. The study’s findings unravel the key mysteries of what’s going through your guests’ minds while they enjoy the lights, sounds, buzzes, and zips of your destination, and where you can make strategic improvements.
America's Destinations Lead the Way
Science, Technology, Engineering, and Math fields in the U.S. are projected to grow almost twice as fast as employment in any other occupation between 2008 and 2018. However, America is falling behind many other countries in producing STEM talent. We piloted a deep analysis of the STEM job market and education systems, and how they relate to destinations.
Travel Motivations in the Post-Recession Era
Having passed through the crucible of the worst economic downturn since the Great Depression, travel consumers are back on the road. But they are wiser, seek greater value, and are more sensitive to pain points than ever before. Our latest research compares recent findings to pre-recession studies to track key shifts in consumer behavior in the post-recession era.
Exploring the Interests and Motivations of Zoo-Goers
Zoos are one of the most popular attractions in America, with almost half of all attractions visitors in the country having visited a zoo in the past 2 years. According to the AZA, over 150 million people visit accredited zoos and aquariums annually. That’s more than all professional sports combined! So, what gets Americans excited to go to the zoo in the first place?