Profile of International Visitors to America
In this condensed, six-article version of our full report (found to the right), PGAV reveals how travelers from five key countries plan their trips to America, where they want to visit and what motivates them to do so, and why many have considered a visit to the States – but are holding off until later.
2019 Outlook on the Attractions Industry
This six-article, condensed version is a high-level summary of the key findings from our full, annual Voice of the Visitor report, which can be found to the right in digital format or ordered for free in hard-copy from this page.
The Heart of Generation Z
You may be seeing clusters of teenagers taking selfies for Instagram and whispering drama-infused hearsay around your attraction; but what you should be seeing are your future members, volunteers, donors, board members, and vice presidents. In this issue of Destinology, we explore these developments to better equip you for the face of your destination’s future.
The Attraction of the Non-Attraction
When analyzing competition, we most often consider the other brick-and-mortar attractions in our direct market: the other museums, zoos, theme parks, aquariums, theaters, FECs, etc. However, there is a large, diverse, and tempting selection of other entertainment outlets that don’t fall in line with our traditional peers: festivals, sports, tabletop games, watching TV, and exercise. In this issue of Destinology, we explore the other competitors, reveal their popularity and trends, and work to understand their success.
How Cultural Shifts Impact Your Destination
PGAV Destinations recently partnered with H2R Market Research to explore how America’s “Generational Cohorts” have changed in recent years, and how they’re perceiving – and exploring – destinations across the nation. Click to explore today’s generations’ new travel attitudes, preferences, motivators, and behaviors.
Strengthening the Public's Trust
This year, PGAV Destinations surveyed 1,006 people across the country to understand their perception of conservation and zoos’ and aquariums’ roles in it. We were curious to uncover Americans’ understanding of conservation, their perceptions of what zoos and aquariums do in conservation; and most importantly, understand people’s opinions of zoos and aquariums based on the conservation they perceive these institutions to be doing. In this issue of Destinology, we reveal some of the disconnects between the fantastic work zoos and aquariums conduct and what the public understands and cares about those efforts; and how these institutions can grow to maximize conservation and animal care transparency.