点击中文

Insights
Inspiration from insight.

Whether it’s understanding how families plan vacations, shining light on the revitalization of the American East Coast tourism economy, or unraveling the mysteries around the Millennial generation and their destination desires, we continuously work to uncover trends and leverage data to make unique and innovative designs and decisions.

Destinology Issues

Destinology: Traveling Teenagers: The Heart of Generation Z

Traveling Teenagers

The Heart of Generation Z

You may be seeing clusters of teenagers taking selfies for Instagram and whispering drama-infused hearsay around your attraction; but what you should be seeing are your future members, volunteers, donors, board members, and vice presidents. In this issue of Destinology, we explore these developments to better equip you for the face of your destination’s future.

Continue reading.
Voice of the Visitor 2018 Cover Destinology

Destinology’s Voice of the Visitor

2018 Outlook on the Attractions Industry

Voice of the Visitor provides an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. This six-article, condensed version is a high-level summary of the key findings from the full Voice of the Visitor report, which can be found to the right in digital format or ordered for free in hard-copy from this page.

Continue reading.
Cover of February 2018 Destinology, Fight for Attendance, people at Diwali or a Color Run

The Fight for Attendance

The Attraction of the Non-Attraction

When analyzing competition, we most often consider the other brick-and-mortar attractions in our direct market: the other museums, zoos, theme parks, aquariums, theaters, FECs, etc. However, there is a large, diverse, and tempting selection of other entertainment outlets that don’t fall in line with our traditional peers: festivals, sports, tabletop games, watching TV, and exercise. In this issue of Destinology, we explore the other competitors, reveal their popularity and trends, and work to understand their success.

Continue reading.
Cover image of full, Destinology book "Generationally Speaking: How Cultural Shifts Impact Your Destination"

Generationally Speaking

How Cultural Shifts Impact Your Destination

PGAV Destinations recently partnered with H2R Market Research to explore how America’s “Generational Cohorts” have changed in recent years, and how they’re perceiving – and exploring – destinations across the nation. Click to explore today’s generations’ new travel attitudes, preferences, motivators, and behaviors.

Continue reading.
The Cincinnati Zoo's baby hippo Fiona greets an interpreter

Communicating Conservation

Strengthening the Public's Trust

This year, PGAV Destinations surveyed 1,006 people across the country to understand their perception of conservation and zoos’ and aquariums’ roles in it. We were curious to uncover Americans’ understanding of conservation, their perceptions of what zoos and aquariums do in conservation; and most importantly, understand people’s opinions of zoos and aquariums based on the conservation they perceive these institutions to be doing. In this issue of Destinology, we reveal some of the disconnects between the fantastic work zoos and aquariums conduct and what the public understands and cares about those efforts; and how these institutions can grow to maximize conservation and animal care transparency. 

Continue reading.
2017 Voice of the Visitor: Outlook on the Attractions Industry cover

Destinology’s Voice of the Visitor

2017 Outlook on the Attraction's Industry

Voice of the Visitor provides an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. This six-article, condensed version is a high-level summary of the key findings from the full Voice of the Visitor report, which can be found to the right in digital format or ordered for free in hard-copy from this web page.

Continue reading.

Destinology

Our quarterly publication, Destinology, shares consumer insights and trends in the travel and leisure industry. More than 7,000 industry professionals around the world read this award-winning publication.

Subscribe to Destinology.

Our Publications

2018 Voice of the Visitor: Outlook on the Attractions Industry cover

Voice of the Visitor

2018 Annual Outlook on the Attractions Industry

Voice of the Visitor provides an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. Americans are eager to hit the road, and we’re just as eager to share the results of this benchmark survey.

Continue reading.
A stock photo of a little girl reading a big book

Storytelling

It Can Change Your Mind

As we carefully study, and have the privilege of helping sculpt, the destination industry, we see guests and visitors becoming more and more captivated by storytelling. We interviewed neuroscientists, social scientists, and our own experienced storytellers to unravel the mysteries and skills woven throughout the best tales ever told.

Continue reading.
A group of people huddle around a map and study it with a laptop

The Art of the Family Vacation

What They Want, How They Plan, Why They Go

It’s that delicate balance of interests, more complex than a Congressional subcommittee. It’s the think-on-your-feet flexibility to adapt when things don’t play out the way that you planned. And just when you think you’ve got the kids figured out, they change on you. It’s the family vacation, the most creative act that most families will ever undertake together.

Continue reading.

Upcoming Speaker Engagements

Survey Says! – What Drives Your Guests To Visit (Or Not) & How Does It Translate To Attendance, Membership & Revenue

In this two part session, PGAV Destination’s Voice of the Visitor and the World Waterpark Association’s Benchmarking Survey will be presented. While Voice of the Visitor quantifies aggregate attractions’ industry performance and provides an outlook on future visitation specifically from the point of view of the visitors themselves, the WWA Benchmarking Survey showcases the results of those visitors’ views on attendance, membership and revenue at members’ waterparks. The session will show the change over last year’s surveys, identify trends, discuss the mindset of guests and how it affects the performance of waterparks and highlight techniques used to identify a waterpark’s potential. Attendees will learn their guests’ opinions on a variety of subjects that affect their decision to visit and what attributes are most important to them, as well as to identify their audience, membership and revenue potential and ways to maximize that potential. This in depth session will allow a waterpark to better prioritize its goals and better allocate resources to accomplish those goals.

October 24 @ 10:00 am
Las Vegas, NV

Story Living: Bringing Ideas to Life through Technology, A Case Study of the St. Louis Aquarium at Union Station

Utilizing the visually captivating Saint Louis Science Center Omnimax Theater, the opening keynote is a case study presentation about the upcoming renovation of the St. Louis Union Station and its transformation from historic train station to urban mall to world-class aquarium. Presented by PGAV Project Manager Justin Stichter and Visualization Lead Steve Mohesky, this can’t-miss session will demonstrate how technology can be used to develop and tell the project story. They will explore immersion and the future of virtual technology in the project life cycle. Aspects covered about the architectural and technological workflow will include the following Concepts (Napkin Sketch), Illustrations, 3D Models, Software Tools, and PGAV’s HIVE – Highly Immersive Virtual Environment.

October 25 @ 8:15 am
St. Louis, MO

Improving Rider Experience Using Technology

“This interactive roundtable discussion will explore technology options for transforming that tired attraction into a new and improved experience that will get your guests wanting to queue up time and time again. We’ll cover topics from low tech approaches such as lighting, music, and projection to high tech solutions with interactive elements and more! Hear from our facilitators who will share their experiences with a wide range of refurbishments, and what they learned along the way and more.”

PGAV’s vice president Jeff Havlik joins Scott Stefanc of Vortex Aquatic Structures International and Adam McIntyre of Weber Group on this fantastic panel!

October 25 @ 3:30 pm
Las Vegas, NV