New Digital Destinology!
PGAV’s in-depth annual studies explore global trends that are changing the future of attractions. Our readers around the world welcome these reports, exploring the science of storytelling, attraction guest behavior forecasting, how nature inspires design, and much more.
Innovation. Connection. Opportunity.
PGAV’s Voice of the Visitor 2023 reflects on 2022, embraces the innovative ways attractions connect to visitors, and highlights the opportunities that 2023 presents. Key research insights include…
PGAV Destinations’ seventh annual attractions industry study with H2R Market Research conducts interviews of 1,500 American respondents who either visited an attraction in 2021 or plan to do so in 2022. The recovery momentum is predicted to build…
In the first ever report of its kind, our study revealed how travelers from Canada, Mexico, China, the United Kingdom, and Japan plan their trips to America, where they want to…
The sixth annual Voice of the Visitor –PGAV Destinations’ study of the attractions industry based on consumer input. In partnership with H2R Market Research, we present an outlook for the…
As we carefully study, and have the privilege of helping sculpt, the destination industry, we see guests and visitors becoming more and more captivated by storytelling. We interviewed neuroscientists, social…
It’s that delicate balance of interests, more complex than a Congressional subcommittee. It’s the think-on-your-feet flexibility to adapt when things don’t play out the way that you planned. And just…
Destinology has evolved into a handy, byte-sized, digital format. Click here to catch up on the latest issues, or scroll down for archived Destinology issues and other visitor insights.
Our Destinology team delivers insights into critical shifts in guest culture and behavior to more than 30,000 attraction leaders at zoos, museums, aquariums, theme parks, resorts, and more. These quick-read studies are essential tools for annual planning, and to remain nimble and responsive to meet guest needs and expectations each and every day.
It’s an ever-changing landscape and the current recovery stage could last months or years. When the path looks uncertain, PGAV Destinations looks to our guests more than ever. Find out…
Meet Our Leaders Leadership practice is undergoing one of the most challenging and rapid transformations in modern history. Technology, mobile teams, generational shifts, diversity, and changing work cultures are top…
Home Renovations Andy Warhol once espoused, “They always say time changes things, but you actually have to change them yourself.” After more than 30 years in our downtown St. Louis…
We Share the State of Affairs In 2003, with the exception of the Global Financial Crisis of 2009, the United States began enjoying strong and steady growth in both inbound…
Time to Change “Just because something works, doesn’t mean it can’t be improved,” says Black Panther’s show-stealing Shuri, a brilliant engineer innovating on her king brothers super cat-like suit. The…
The Transformed Teen: Today’s Trendsetters Just a couple months ago, you may have gotten to spend some quality time with the faces of the future, interviewing today’s teenagers seeking summer…
We’re thrill seekers at the drawing board.
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Wallet + Time Share No, we’re not about to try and sell you a one-tenth share of a lovely beach-side condo in Boca Raton (although that sounds quite wonderful this…
Rewrite the Myths We’ve all heard generational stereotypes; and if you’re a member of any of the three generations above, your blood is probably boiling a bit, internally growling, “that’s…
You’re Unbelievable In all likelihood, you do incredible, near-unbelievable work. Beyond the daily (and nightly) care of your animals (which is phenomenal, in-and-of itself), you run a clockwork-like facility, employ…
Starting with Culture Culture is your greatest competitive advantage. Some business leaders may value their intellectual property, their capital investments, or even their portfolio of products or services as…