Whether it’s understanding how families plan vacations, shining light on the revitalization of the American East Coast tourism economy, or unraveling the mysteries around the Millennial generation and their destination desires, we continuously work to uncover trends and leverage data to make unique and innovative designs and decisions.
The Attraction of the Non-Attraction
When analyzing competition, we most often consider the other brick-and-mortar attractions in our direct market: the other museums, zoos, theme parks, aquariums, theaters, FECs, etc. However, there is a large, diverse, and tempting selection of other entertainment outlets that don’t fall in line with our traditional peers: festivals, sports, tabletop games, watching TV, and exercise. In this issue of Destinology, we explore the other competitors, reveal their popularity and trends, and work to understand their success.Continue reading.