American Alliance of Museums awards PGAV Destinations-designed Florida attraction
(St. Louis, MO – June 25, 2014) – Space Shuttle AtlantisSM was awarded this year’s top Muse Award in the category of Multimedia Installations at the American Alliance of Museums’ (AAM) Annual Meeting and Museum Expo in Seattle, WA.
Presented annually by AAM, the “Media & Technology Muse Award” recognizes outstanding achievements in gallery, library, archive, and museum media that enhance guest experiences and engage audiences. The program celebrates scholarship, community, innovation, creativity, education, and inclusiveness, and evaluates websites, podcasts, multimedia installations, games, interactive kiosks, apps, and many other formats.
Space Shuttle Atlantis has also received a merit for signage, wayfinding, and environmental graphics from the HOW International Design Awards and the Annual Communicator Award of Excellence from the International Academy of Interactive and Visual Arts.
“It’s thrilling to be honored with AAM’s top 2014 Muse award,” said PGAV Destinations VP and lead interpretive planner Tom Owen. “Space Shuttle Atlantis was a tremendous, collaborative effort with Moustetrappe and many others, and the multimedia experiences throughout tell exciting, essential stories that immerse visitors in the heroic tale of America’s shuttle program.”
Recently-opened at the Kennedy Space Center Visitor Complex, Space Shuttle Atlantis tells the epic 30-year story of the Space Shuttle Program and stars Atlantis, one of only three remaining space-flown orbiters, and the last to fly in space. The attraction brings guests within inches of the historic spacecraft and takes them on a journey to space and back again via emotionally engaging, immersive experiences. The attraction features more than 60 exhibits that provide a wide diversity of interactives, state-of-the-art media components, and rich storytelling to engage visitors in NASA’s incredible science and history. Among these are the Hubble Space Telescope Theater, International Space Station Gallery, the On Orbit gallery, and many others.
The Kennedy Space Center Visitor Complex is operated by Delaware North Companies Parks & Resorts, and PGAV Destinations partnered with Mousetrappe and Adam Bezark to develop the attraction’s preshow and feature films. These shows take visitors into a world where the intersection of rich storytelling and cutting edge technology creates a breathtakingly powerful experience. Eden FX and House of Salt were also retained by Mousetrappe to create and produce digital sequences for the attraction. The multi-stage, pulsed theater experience provides just the right mix of storytelling and historical context in order to usher visitors into the optimal emotional space for their first encounter with Atlantis. By creating a powerful and long-lasting connection between the guests and Atlantis, it fully engages visitors and encourages them to explore the thrilling tale of the orbiter.
About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of unique destinations. Now in its fifth decade, the practice has evolved to become the ideal destination-consulting partner, skilled at developing growth-oriented master plans and translating those plans into successful projects. No other firm offers such an integrated approach to destination planning.
PGAV’s key clients include industry leaders such as Delaware North Companies, SeaWorld Parks and Entertainment, the Biltmore Companies, Bass Pro Shops, Ameristar Casinos, Universal Studios, The Gettysburg Foundation, the St. Louis Zoo, and many others. Recent assignments include planning and design at many of the world’s “must see” destinations, including the Grand Canyon, Biltmore Estate, Space Shuttle Atlantis, Chimelong Ocean Kingdom, the Georgia Aquarium, the Hoover Dam, and SeaWorld Adventure Parks. www.PGAVDestinations.com
Mousetrappe has built an industry-wide reputation as the innovative leader in Design, Media Production, and Mapped Projection. The go-to Design and Production studio for the biggest names in entertainment, Mousetrappe has contributed its audience-immersing magic for such major brands as Disney and Universal, Harry Potter, and Space Shuttle Atlantis℠. Led by a team of multi award-winning creative and technology talent, Mousetrappe continues to design and produce shows, exhibits and attractions that thrill and entertain millions.
About Kennedy Space Center Visitor Complex
Kennedy Space Center Visitor Complex brings to life the epic story of the U.S. space program, offering a full day or more of fun and educational activities, including the Kennedy Space Center Tour featuring the Saturn V Center with an actual Saturn V moon rocket, the new Angry Birds™ Space Encounter, Shuttle Launch Experience, 3D IMAX® space films, Astronaut Encounter, Exploration Space: Explorers Wanted and many other interactive exhibits. The new $100 million home for Space Shuttle AtlantisSM opened June 29, 2013. Admission also includes the U.S. Astronaut Hall of Fame®, featuring historic spacecraft and the world’s largest collection of personal astronaut memorabilia, which opens daily at noon and closing times vary by season. Only 45 minutes from Orlando, Fla., Kennedy Space Center Visitor Complex opens daily at 9 a.m. with closing times varying by season. For more information, call 877-313-2610 or visit www.KennedySpaceCenter.com.