Ferrari Land

Salou | Spain

A fully immersive theme park that inspires every guest to become a brand ambassador for the aspirational Ferrari brand.

Project Services

Master Plan, Architectural Design, Exhibit Design, Interior Design, Interactive Experience Design, Environmental Graphic Design, Media Direction, Brand Development

Awards and Achievements

Outstanding Achievement: Entrance Experience | THEA

AwardsAIA St. Louis Interiors Design Award | AIA

Renovation/Restoration Best Project Award | Engineering News Record (ENR)

2020 Outstanding Achievement | THEA

Ferrari Land | PortAventura World

Ferrari is the ultimate symbol of speed, and at Ferrari Land, every detail is designed to ignite adrenaline. The park seamlessly blends sleek, modern design with Ferrari’s rich history, telling an engaging story of heritage and speed. The highlight? The record-breaking Red Force, which accelerates from 0 to 111 mph in a breathtaking five seconds and reaches a towering 367 feet.

Ferrari Land PortAventura Park Entrance
Ferrari Land PortAventura Digital Experience

At the heart of this high-octane destination is the Ferrari Experience, an immersive journey through the brand’s legacy. Cutting-edge projection-mapped media and advanced ride technologies bring Ferrari’s passion to life, connecting guests to the innovation and artistry behind one of the world’s most iconic brands.

Ferrari Land PortAventura Coaster
Ferrari Land PortAventura Coaster

Ferrari Land features 11 thrilling attractions, including an authentic Italian restaurant, a vibrant play area for young enthusiasts to unleash their energy, and the Ferrari Land Store, offering a wide selection of Ferrari and Scuderia Ferrari-branded merchandise and collectibles.

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Let’s change the way people see the world.

Let us help you turn guests into brand advocates.