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Author: Ben Cober

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And Then I said, ‘That’s Not My Dog, that’s My ROVER!’

  By Ben Cober, Director of Business Development and Research A recent article in the UK’s Daily Mail really caught my eye: NASA is looking for comedians. At the American Association for the Advancement of Science annual conference, professor of Anthropology at the University of Florida, Gainesville, Jeffrey Johnson spoke on the topic of “Building… Continue reading.

Removing the X-Factor from Hotels

– By Ben Cober, Director of Business Development and Research “Unwelcoming or unfriendly staff.” When it comes to our Destination research, this is often the top complaint guests have when visiting attractions: poor customer service. It’s an incredibly high bar to obtain: Disney’s cast-member training is world-renown for quality, while Hollywood sets (often) unrealistic expectations… Continue reading.

Access to Authenticity

– By Ben Cober, Director of Business Development and Research Time and again through our Destinology research, we learn how travelers are always seeking something “authentic:” places where something real happened in history, natural places untouched by human hands, or unique things that couldn’t be done elsewhere. In fact, 80% of travelers cite this as… Continue reading.

Even MORE Destinology: Bringing Video Gaming to Public Attractions

   – By Ben Cober, director of business development and research   In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers to adopt some of… Continue reading.

Even MORE Destinology: The Success of Food & Beverage Festivals

   – By Ben Cober, director of business development and research (Oktoberfest 2016 in Leavenworth, WA) In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers… Continue reading.

Destination Designers Consider: Is HBO’s ‘Westworld’ Really the Future?

   – By Ben Cober, director of business development and research   “The newcomers are just looking for the same thing we are; a place to be free, to stake out our dreams, a place with unlimited possibilities.” Dolores, played by Evan Rachel Wood, reflects in HBO’s hit first season of “Westworld” what the park’s… Continue reading.