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Even MORE Destinology: The Success of Food & Beverage Festivals

   – By Ben Cober, director of business development and research (Oktoberfest 2016 in Leavenworth, WA) In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers… Continue reading.

Trends to Watch in 2018

  PGAV kicked off the new year by asking top attraction managers what trends they were watching in 2018. A multitude of great opportunities are evolving to enhance the guest experience and visitor engagement with emerging technologies; read on to discover how today’s industry leaders plan to harness that potential!   The Georgia Aquarium “Utilizing… Continue reading.

The Gift of Great Artists and Teachers

 – By Mike Konzen, principal and chair “I have come to believe that a great teacher is a great artist . . . Teaching might even be the greatest of the arts since the medium is the human mind and spirit.”                – John Steinbeck One of the astonishing… Continue reading.