Each year, we honor the men and women who have given their lives while serving their country. These heroes gave the greatest sacrifice to protect what they held most dear, and in hopes of a better future in which they would never witness. As Americans, we recognize this day with patriotic parades of veterans… Continue reading.
– By Karen Baker, Sr. Director of Marketing and Branding When was the last time you visited another country? Were there times you felt uneasy? Or even unwelcome? On a very basic level, visitors to a country want to feel both safe and welcome. While this seems obvious and straight-forward, not feeling welcome… Continue reading.
– By Ben Cober, Director of Business Development and Research Time and again through our Destinology research, we learn how travelers are always seeking something “authentic:” places where something real happened in history, natural places untouched by human hands, or unique things that couldn’t be done elsewhere. In fact, 80% of travelers cite this as… Continue reading.
– By Karen Baker, senior director of branding and marketing Attraction Leader, I see you… losing sleep over seasonal staffing, weather-dependent special events, wayfinding, cooperative marketing, per caps, queue lines, dynamic ticketing, aging infrastructure, social media, and the next BIG attendance driver. Working in tourism began early with my first job out of college, helping… Continue reading.
Imagine the possibilities. Join the movement. @DowntownStLouis #STLCREATIVECORE
– By Ben Cober, director of business development and research (Oktoberfest 2016 in Leavenworth, WA) In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers… Continue reading.