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Category: Culture, Heritage, & Tourism

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Three Tips for US Attractions’ #1 Reported Visitation Barrier

  – By Karen Baker, Sr. Director of Marketing and Branding   When was the last time you visited another country? Were there times you felt uneasy? Or even unwelcome? On a very basic level, visitors to a country want to feel both safe and welcome. While this seems obvious and straight-forward, not feeling welcome… Continue reading.

Access to Authenticity

– By Ben Cober, Director of Business Development and Research Time and again through our Destinology research, we learn how travelers are always seeking something “authentic:” places where something real happened in history, natural places untouched by human hands, or unique things that couldn’t be done elsewhere. In fact, 80% of travelers cite this as… Continue reading.

From PGAV Client to PGAV Teammate

– By Karen Baker, senior director of branding and marketing Attraction Leader, I see you… losing sleep over seasonal staffing, weather-dependent special events, wayfinding, cooperative marketing, per caps, queue lines, dynamic ticketing, aging infrastructure, social media, and the next BIG attendance driver. Working in tourism began early with my first job out of college, helping… Continue reading.

Even MORE Destinology: The Success of Food & Beverage Festivals

   – By Ben Cober, director of business development and research (Oktoberfest 2016 in Leavenworth, WA) In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers… Continue reading.