Voice of the Visitor 2022

Annual Outlook on the Attractions Industry

PGAV Destinations’ seventh annual attractions industry study with H2R Market Research conducts interviews of 1,500 American respondents who either visited an attraction in 2021 or plan to do so in 2022. The recovery momentum is predicted to build as visitors use pent-up demand and increased income to tackle bucket list adventures. In addition to exploring travel trends and guest motivations, we conduct a deeper assessment of motivations, barriers to visitation and other factors specific to people of color.  For additional discussion on Voice of the Visitor visit PGAVdestinology.

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