Voice of the Visitor 2022

    Two cats peeking out of a hiker's pet carrier backpack on a forest trail
    Pampering Pets is a Growing Post-Pandemic Priority for Attractions

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    Friends sharing food and drinks at a high-top table at a festival booth near a roller coaster
    Diverse Food Options Can Help Ensure Attractions Don’t Leave Money on the (Dinner) Table

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    Aerial view of tropical lagoons, rockwork and palms at Discovery Cove in Orlando
    Rolling Out the Red Carpet for So-Called “Revenge Travelers”

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    Silhouette of a man working on a laptop in a beach chair at sunset
    Bring on the Bleisure Traveler

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    Voice of the Visitor banner on a road map with pinned photos of travelers linked by string
    All Together Now!

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    Diverse group of smiling friends posing on a themed village street lined with shop signs
    All Are Welcome 

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    Voice of the Visitor top 5: what visitors are looking for today, led by unplug and relax at 20% in 2021
    Visitors Want Awesome Experiences and Maximum Safety.

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    Smiling couple walking arm in arm carrying shopping bags
    Get Ready for the Spending Spree

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    Voice of the Visitor chart of intent to travel for leisure, 2018-2022, dipping to 74% in 2021 and rebounding to 83% in 2022
    The Attractions Industry Has Proven Its Resilience,

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    Chart of first-time vs repeat attraction visitors 2017 to 2021, with first-timers reaching 48% in 2021
    Attraction Visitors Are Completing Their Bucket Lists

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