Catching Their Interest: Engaging Content in the Modern Museum

Museums need to communicate content in engaging ways that go beyond one-way, text-based forms of communication. This session will detail strategies for using tools such as social media, premium experiences, retail items, food, and branding to make content come to life in new ways that ultimately support your museum’s mission. This session will be led by Jaclyn Kelly, Educator, Milwaukee Public Museum, Milwaukee, WI with Diane Lochner, Vice President, PGAV Destinations, St. Louis, MO; Kelly Klobucher, Executive Director, Hegeler Carus Foundation, LaSalle, IL; and Thomas Owen, VP, Senior Planner, PGAV Destinations, St. Louis, MO.