Generationally Speaking: How Cultural Shifts Impact Your Destination

PGAV Destinations recently partnered with H2R Market Research to explore how America’s “Generational Cohorts” have changed in recent years, and how they’re perceiving – and exploring – destinations across the nation. Vice President Emily Howard will present how exploring and understanding today’s generations’ new travel attitudes, preferences, motivators, and behaviors can help create high-impact, successful strategies to embrace their greatest priorities.