The Emotion-Based Museum Experience

Visitor emotions are at play in every aspect of their museum visit. Learn how to improve exhibits using the techniques of emotional story mapping, which connect people to content in dynamic ways. Find out how to create a cohesive and memorable visit by scaffolding the visitor experience from the moment they enter to when they post their Instagram-worthy photo. Understanding and taking into account the arc of visitor emotions can mean the difference between a return visit, good word-of mouth, or a negative TripAdvisor review.

Presented by PGAV Destinations’ Vice President Diane Lochner. She provides project management and design leadership for master plans, attraction and exhibit design, and architecture for a diverse portfolio of projects, including among others the Smithsonian National Air and Space Museum, SeaWorld, Patriots Point Foundation and Cincinnati Museum Center. Her 23-year career as a registered architect also includes design and management of high end residential and commercial architecture. Diane received a Bachelor of Architecture from the University of Kansas and a Master of Architecture from The Ohio State University.