Keynote: The Voice of the Visitor

The annual Visit North Carolina 365 Conference is the state’s premier travel industry event. Bringing together more than 500 of the state’s tourism industry leaders, the conference provides opportunities to catch up on the latest trends and issues facing the travel industry, hear insights from industry experts, and network with other travel and tourism professionals.

PGAV Destinations Vice President Tom Owen will present, “Voice of the Visitor: 2018 Outlook on the Attraction Industry.” In its inaugural year, the report served as the first and only comprehensive US report on destination guests’ collective opinions, attitudes, and expectations – generated directly from guest feedback. The study is gaining momentum to become the industry’s go-to source for attraction guests’ behavior. Owen will explain the publication and research behind it, while unveiling the new batch of data, hot off the presses for 2018, and provide a glimpse into the future of attractions, and how we can plan, using data and trends to position attractions for the most likely situations.