PGAV Destinations publishes guest insights in the “Voice of the Visitor”
PGAV Destinations has published its third Voice of the Visitor: 2018 Annual Outlook on the Attractions Industry.
Conducted in conjunction with long-standing research partner H2R Market Research and global media partner Blooloop, Voice of the Visitor presents the results of a study of more than 1,500 U.S. leisure attraction visitors who visited either an attraction in 2017 or are open to doing so this year. The report serves as an essential benchmark study and tool for understanding the U.S. Attractions and Travel Industry.
“We use this report, an invaluable method for attraction managers across the country, to understand guests’ intentions and interests at their destinations throughout the year,” said PGAV Destinations Principal and Chair Mike Konzen. “While attraction attendance is forecasted to grow by 1.4% this year over 2017, we’re starting to see the impact of the new ‘state of permanxiety’ on guests .”
Voice of the Visitor is the first industry forecasting report to base its findings and predictions primarily on feedback directly collected from destination guests themselves, rather than through observation and attendance figures. As this is the third year of publication, many of the data-points are now viewed as trend lines and create pictures of increasing and decreasing patterns across the industry. Overall, 86% of respondents still intend to travel for leisure in 2018, with water parks, aquariums, science centers, dinner theaters and cruises, and botanical gardens expected to see the highest attendance growth in 2018 over last year.
The report explores various demographic trends among 16 types of attractions. Deep insights are gained from the ever-diversifying Millennials and Baby Boomers, expanding on PGAV’s recent Generationally Speaking study. Voice of the Visitor also explores: the impact of memberships and season passes, return guests, travel motivations and trip planning, countries to visit in 2018, guest satisfaction, and how the tumultuous news stream of the last year has created a stressful feeling of ‘permanxiety,’ significantly impacting travelers’ 2017 behavior and 2018 plans.
In addition to providing overall insights on trends and intentions, the report contains a convenient reference section for destination managers to quickly review key facts and findings about their particular market.
About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of unique destinations. Now entering its sixth decade, the practice has evolved to become the ideal destination-consulting partner, skilled at developing growth-oriented master plans and translating those plans into successful projects. No other firm offers such an integrated approach to destination planning.
PGAV’s key clients include industry leaders such as Delaware North Companies, SeaWorld Parks and Entertainment, the Biltmore Companies, Bass Pro Shops, Ameristar Casinos, Universal Studios, The Gettysburg Foundation, the Saint Louis Zoo, and many others. Recent assignments include planning and design at many of the world’s “must see” destinations, including the Grand Canyon, Biltmore Estate, Space Shuttle Atlantis, Chimelong Ocean Kingdom, the Georgia Aquarium, the Hoover Dam, and SeaWorld Adventure Parks. www.PGAVDestinations.com
About H2R Market Research
Your customers are talking. Instead of just sharing their experience with friends over coffee, H2R brings their voice to your conference table. When you’re asking, “Where should we expand? Did our ad generate more revenue than it cost? Why are customers choosing our competitor?” H2R reveals the answers.
Our clients make decisions based on insight from rigorous research and the expertise other market research firms envy. And that helps shareholders, owners, and employees all breathe a sigh of relief. We’ve partnered with some amazing companies. Some large, some small. Some local, some national, and some international. So whether your company fits into a category or not, you’ll fit with us. www.H2RMarketResearch.com
www.blooloop.com has been the global attractions industry’s leading news site for over a decade. Business professionals rely on Blooloop to keep ahead of the game in this fast-moving industry with its news, features, and commentary. Blooloop also brings the industry together through an extensive social media network and in-person at their conferences and networking events. www.blooloop.com