PGAV Destinations explores destination guests’ evolving technology preferences
(St. Louis, MO – October 21, 2014) – St. Louis-based planning and design firm PGAV Destinations has published its latest study, Digitizing Destinations 3.0. The study examines how today’s guests are reacting to functional and experiential technologies at the nation’s theme parks, zoos, aquariums, museums, and heritage sites.
“As destination designers, we’re continuously pushing the boundaries of integrating cutting edge technology into new attractions, but it’s about finding the right balance,” said Mike Konzen, PGAV Destinations principal and chair. “Our clients are always interested in what their guests are thinking, and what they’re doing on their mobile devices, so this research endeavor really helps to clarify some questions for a lot of destination stakeholders.”
The study begins by revealing what guests are doing on their smartphones as they explore everything from traveling museum exhibits to waiting in line for roller coasters. Destination managers might be surprised to discover that they’re typically more engaged in their current experience than their “phone stare” might suggest.
Digitizing Destinations 3.0 then delves into guests’ current satisfaction levels with destination technology and how much technology influences them to visit. These findings are tremendously important, as the majority of guests are quite dissatisfied by the average technology at destinations, and it’s very important to them.
The research articulates a market segmentation of technology users and what kinds of experiences they’d like to see more of at our nation’s destinations. The findings can help destination managers deliver the right kinds of experiences to the right people at the right time, providing personally-tailored interactions that can boost guest satisfaction.
Digitizing Destinations 3.0 is just the latest study in an ongoing series of published research by PGAV Destinations. By visiting the company’s website, you can find additional studies regarding Storytelling, STEM Education, The New Destination Visitor, The Art of the Family Vacation, Millennials, and many more. Visit the company’s Publications page to subscribe to their quarterly newsletter, Destinology, to automatically receive the latest research insights.
About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of unique destinations. Now in its fifth decade, the practice has evolved to become the ideal destination-consulting partner, skilled at developing growth-oriented master plans and translating those plans into successful projects. No other firm offers such an integrated approach to destination planning.
PGAV’s key clients include industry leaders such as Delaware North Companies, SeaWorld Parks and Entertainment, the Biltmore Companies, Bass Pro Shops, Ameristar Casinos, Universal Studios, The Gettysburg Foundation, the Saint Louis Zoo, and many others. Recent assignments include planning and design at many of the world’s “must see” destinations, including the Grand Canyon, Biltmore Estate, Space Shuttle Atlantis, Chimelong Ocean Kingdom, the Georgia Aquarium, the Hoover Dam, and SeaWorld Adventure Parks. www.PGAVDestinations.com