VOV 2024 spotlights the attractions industry’s agility in responding to market changes. Among the key findings, 95% of respondents say they plan to visit attractions in 2024. Visitors also indicate…
In ‘Creating Family Memories: Making Attraction Visits Unforgettable,’ we delve into the moments that enhance a family’s visit. We focus on the details that help families unite and transform these…
Innovation. Connection. Opportunity.
PGAV’s Voice of the Visitor 2023 reflects on 2022, embraces the innovative ways attractions connect to visitors, and highlights the opportunities that 2023 presents. Key research insights include…
PGAV Destinations’ seventh annual attractions industry study with H2R Market Research conducts interviews of 1,500 American respondents who either visited an attraction in 2021 or plan to do so in 2022. The recovery momentum is predicted to build…
In the first ever report of its kind, our study revealed how travelers from Canada, Mexico, China, the United Kingdom, and Japan plan their trips to America, where they want to…
The sixth annual Voice of the Visitor –PGAV Destinations’ study of the attractions industry based on consumer input. In partnership with H2R Market Research, we present an outlook for the…
As we carefully study, and have the privilege of helping sculpt, the destination industry, we see guests and visitors becoming more and more captivated by storytelling. We interviewed neuroscientists, social…
It’s that delicate balance of interests, more complex than a Congressional subcommittee. It’s the think-on-your-feet flexibility to adapt when things don’t play out the way that you planned. And just…