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Destinology Industry Reports

Voice of the Visitor

2020 Annual Outlook on the Attractions Industry

Voice of the Visitor provides an industry-standard dashboard that quantifies aggregate attractions’ industry performance and provides an outlook on future visitation, specifically using insights gained directly from the point of view of the visitors themselves about why they choose to visit attractions – or not to visit. The world is in unprecedented times; let Voice of the Visitor be your foundation in insightful empathy.

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