Understanding the Public’s Trust in Zoos and Aquariums

This year, PGAV Destinations surveyed 1,006 people across the country to understand their perception of conservation and zoos’ and aquariums’ roles in it. We were curious to uncover Americans’ understanding of conservation, their perceptions of what zoos and aquariums do in conservation; and most importantly, understand people’s opinions of zoos and aquariums based on the conservation they perceive these institutions to be doing. In this session, we reveal some of the disconnects between the fantastic work zoos and aquariums conduct and what the public understands and cares about those efforts; and how these institutions can grow to maximize conservation and animal care transparency.