PGAV Releases Research Report of Family Attractions Visits
PGAV Destinations is proud to release Creating Family Memories: Making Attractions Visits Unforgettable. This report explores the connection between attractions and the formation of enduring family memories. The report is available for free at CreatingFamilyMemories.
Families, bound by love and a desire for shared experiences, reveal that making memories sparks their visits to attractions. Quality time spent together and creating the family’s story are integral to the family visit.
In 2008, PGAV examined family motivations for trips, how they rank attributes of an attraction, and how they evaluate their experience in The Art of the Family Vacation. Much has changed since then, from the vibrant tapestry of diverse families to the technology now used to navigate an attraction. This report examines how these changes impact attractions visits, including multi-generational travel, planning, navigating the guest journey, and inclusion and accessibility. It sheds light on the role attractions play in fostering meaningful experiences and cherished memories and provides an understanding of how attractions can enhance the guest experience.
Key findings from the report include:
• Who is planning attractions visits? Historically, moms have been the main target, but survey participants reveal kids have a large sway.
• Do guests want their visits to be on a buttoned-up schedule? Survey responses showed that 84% of families want to pre-plan part of the experience but not all of it.
• How do attractions nurture the connection guests crave when the party members have different goals for the visit?
• A full range of visitors are coming through the doors, all with different expectations and experiences, including the 11% of family parties who visited alongside someone in a wheelchair and the 5% who were denied ridership due to their size.
• The U.S. is more diverse than ever, but discrimination continues. Black, Native American, and Hispanic visitors were twice as likely to report discrimination as non-Hispanic white visitors.
• What does landscaping have to do with family memories? It can have a major impact on the guest’s journey.
• The dreaded line queue…Is there a fix?
• PGAV Designers share how their personal experiences inspire their designs.
Methodology
The Creating Family Memories research was executed by H2R Market Research. Creating Family Memories interviewed 800 U.S. leisure travelers who visited an attraction with children under 18 living in the home, providing a margin of error of +/-3.5% at a 95% confidence interval.
About PGAV Destinations
PGAV Destinations is a global leader in the planning and design of unique destinations. Now entering its sixth decade, the practice has evolved to become the ideal destination-consulting partner, skilled at developing growth-oriented master plans and translating those plans into successful projects. No other firm offers such an integrated approach to destination planning.
PGAV Destinations’ key clients include industry leaders such as The Smithsonian, Chimelong Group, National Geographic, SeaWorld Parks & Entertainment, Port Aventura, Bass Pro Shops, Kennedy Space Center, the Georgia Aquarium, and many others. www.PGAVDestinations.com
