Planning to Achieve Your Destination’s Vision Walt Disney once said, “all our dreams can come true, if we have the courage to pursue them.” A comprehensive master plan, one…
Sometimes it seems like zoo-goers are a whole different breed. They are generally more educated, more ethnically diverse, and earn higher incomes than other attractions guests, but understanding how…
Meet the Millennials: Insights for Destinations Every generation experiences the world in a different way, developing attributes that uniquely reflect who they are. The group aged 18 to 29,…
The New Role of the Destination Marketing Organization Destination marketing organizations (DMOs) have traditionally served one primary role during their history: sales and marketing of the destination, usually in…
The current PGAV study explores authenticity, a challenging concept and rather hard nut to crack. We all think we know what the word means, but the truth is, it…
Shared Values from Shared Values We are all operating in a business world that has been tainted by corporate irresponsibility. Today’s consumer is more sensitive than ever to doing…
A new study by PGAV Destination Consulting in collaboration with the world-renowned Missouri Botanical Garden has a message for the attractions industry: Beware – Green Matters! Respondents to a…
Making the Tourism Connection Question: An aquarium in Atlanta. A Ferris wheel in London. A mega-sporting goods store in Oklahoma City. What do these things have in common? Answer:…
Most travelers splurge. Yet this phenomenon is perhaps one of the least understood aspects of the travel and leisure industry. PGAV Destination Consulting hired Jerry Henry & Associates to…
Is There Really Anything New to Say about Destination Brands? What can we say that hasn’t already been said? After all, how many industry conferences have you attended where…