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Industry Reports

PGAV’s in-depth annual studies explore global trends that are changing the future of attractions. Our readers around the world welcome these reports, exploring the science of storytelling, attraction guest behavior forecasting, how nature inspires design, and much more.

Voice of the Visitor 2022

Annual Outlook on the Attractions Industry

PGAV Destinations’ seventh annual attractions industry study with H2R Market Research conducts interviews of 1,500 American respondents who either visited an attraction in 2021 or plan to do so in 2022. The recovery momentum is predicted to build…

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Welcome!

2019 Profile of International Visitors to America

In the first ever report of its kind, our study revealed how travelers from Canada, Mexico, China, the United Kingdom, and Japan plan their trips to America, where they want to…

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Voice of the Visitor 2021

Annual Outlook on the Attractions Industry

The sixth annual Voice of the Visitor –PGAV Destinations’ study of the attractions industry based on consumer input. In partnership with H2R Market Research, we present an outlook for the…

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Storytelling

It Can Change Your Mind

As we carefully study, and have the privilege of helping sculpt, the destination industry, we see guests and visitors becoming more and more captivated by storytelling. We interviewed neuroscientists, social…

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The Art of the Family Vacation

What They Want, How They Plan, Why They Go

It’s that delicate balance of interests, more complex than a Congressional subcommittee. It’s the think-on-your-feet flexibility to adapt when things don’t play out the way that you planned. And just…

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Industry Insights

Our Destinology team delivers insights into critical shifts in guest culture and behavior to more than 30,000 attraction leaders at zoos, museums, aquariums, theme parks, resorts, and more. These quick-read studies are essential tools for annual planning, and to remain nimble and responsive to meet guest needs and expectations each and every day.

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Destinations Dispatch

The Latest Industry Research and Recovery Solutions

It’s an ever-changing landscape and the current recovery stage could last months or years. When the path looks uncertain, PGAV Destinations looks to our guests more than ever. Find out…

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Lessons in Leadership

The Emerging Leaders of the Attractions Industry

Meet Our Leaders Leadership practice is undergoing one of the most challenging and rapid transformations in modern history. Technology, mobile teams, generational shifts, diversity, and changing work cultures are top…

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Renovating Innovation

Reimagining the Destination Design Practice

Home Renovations Andy Warhol once espoused, “They always say time changes things, but you actually have to change them yourself.” After more than 30 years in our downtown St. Louis…

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Destinology’s Welcome!

Profile of International Visitors to America

We Share the State of Affairs In 2003, with the exception of the Global Financial Crisis of 2009, the United States began enjoying strong and steady growth in both inbound…

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Destinology’s Voice of the Visitor

2019 Outlook on the Attractions Industry

Time to Change “Just because something works, doesn’t mean it can’t be improved,” says Black Panther’s show-stealing Shuri, a brilliant engineer innovating on her king brothers super cat-like suit. The…

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Traveling Teenagers

The Heart of Generation Z

The Transformed Teen: Today’s Trendsetters Just a couple months ago, you may have gotten to spend some quality time with the faces of the future, interviewing today’s teenagers seeking summer…

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The Fight for Attendance

The Attraction of the Non-Attraction

Wallet + Time Share No, we’re not about to try and sell you a one-tenth share of a lovely beach-side condo in Boca Raton (although that sounds quite wonderful this…

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Generationally Speaking

How Cultural Shifts Impact Your Destination

Rewrite the Myths We’ve all heard generational stereotypes; and if you’re a member of any of the three generations above, your blood is probably boiling a bit, internally growling, “that’s…

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Communicating Conservation

Strengthening the Public's Trust

You’re Unbelievable In all likelihood, you do incredible, near-unbelievable work. Beyond the daily (and nightly) care of your animals (which is phenomenal, in-and-of itself), you run a clockwork-like facility, employ…

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