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Category: Culture, Heritage, & Tourism

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America’s Space Program and the Importance of Higher Purpose in Your Work

  – By Mike Konzen, CEO   This July we are celebrating America’s space program. Fifty years ago on July 20, 1969, Neal Armstrong became the first human to walk on the moon’s surface. Forty-two years later on July 21, 2011, Space Shuttle Atlantis landed at Kennedy Space Center, concluding STS-135, the final mission of NASA’s storied… Continue reading.

PGAV’s Top Ten Hidden Gems of Summer Travel

  The sun is shining, the kids are out from school, and it’s time to use those well-earned vacation days (more than ever) to hit the road and explore the country! With the prevalence of Yelp reviews, TripAdvisor reports, and your cousin’s never-ending social media feed, it can be hard to find any unturned rock… Continue reading.

Three Tips for US Attractions’ #1 Reported Visitation Barrier

  – By Karen Baker, Sr. Director of Marketing and Branding   When was the last time you visited another country? Were there times you felt uneasy? Or even unwelcome? On a very basic level, visitors to a country want to feel both safe and welcome. While this seems obvious and straight-forward, not feeling welcome… Continue reading.

Access to Authenticity

– By Ben Cober, Director of Business Development and Research Time and again through our Destinology research, we learn how travelers are always seeking something “authentic:” places where something real happened in history, natural places untouched by human hands, or unique things that couldn’t be done elsewhere. In fact, 80% of travelers cite this as… Continue reading.

From PGAV Client to PGAV Teammate

– By Karen Baker, senior director of branding and marketing Attraction Leader, I see you… losing sleep over seasonal staffing, weather-dependent special events, wayfinding, cooperative marketing, per caps, queue lines, dynamic ticketing, aging infrastructure, social media, and the next BIG attendance driver. Working in tourism began early with my first job out of college, helping… Continue reading.