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Category: Brand Destinations

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Even MORE Destinology: Bringing Video Gaming to Public Attractions

   – By Ben Cober, director of business development and research   In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers to adopt some of… Continue reading.

Even MORE Destinology: The Success of Food & Beverage Festivals

   – By Ben Cober, director of business development and research (Oktoberfest 2016 in Leavenworth, WA) In our latest issue of Destinology, The Fight for Attendance: The Attraction of the Non-Attraction, we explored the success of impermanent attractions such as festivals, sporting events, tabletop games, streaming television, and exercise, and offered tactics for destination managers… Continue reading.

Destination Designers Consider: Is HBO’s ‘Westworld’ Really the Future?

   – By Ben Cober, director of business development and research   “The newcomers are just looking for the same thing we are; a place to be free, to stake out our dreams, a place with unlimited possibilities.” Dolores, played by Evan Rachel Wood, reflects in HBO’s hit first season of “Westworld” what the park’s… Continue reading.