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Keynote: The Voice of the Visitor

The annual Visit North Carolina 365 Conference is the state’s premier travel industry event. Bringing together more than 500 of the state’s tourism industry leaders, the conference provides opportunities to… Continue reading.

Climbing for a Purpose

 – By John Wilmas, administrative assistant   One step. Two steps. Breathe. My lungs are on fire. Legs please don’t give out. I have a whole hour of climbing this… Continue reading.

Understanding the Public’s Trust in Zoos and Aquariums

In this session, we reveal some of the disconnects between the fantastic work zoos and aquariums conduct and what the public understands and cares about those efforts; and how these institutions can grow to maximize conservation and animal care transparency.  Continue reading.