– By Karen Baker, senior director of branding and marketing Attraction Leader, I see you… losing sleep over seasonal staffing, weather-dependent special events, wayfinding, cooperative marketing, per caps, queue lines,… Continue reading.
“This interactive roundtable discussion will explore technology options for transforming that tired attraction into a new and improved experience that will get your guests wanting to queue up time and… Continue reading.
Over the last two years, AZA has conducted a study every quarter on the Public Perceptions of Zoos and Aquariums. During this time, we continue to see a national, slow,… Continue reading.
The plight of the small zoo or aquarium is one of creatively resolving big challenges every day. These challenges are often met with not only limited funds, but also limited… Continue reading.
In this two part session, PGAV Destination’s Voice of the Visitor and the World Waterpark Association’s Benchmarking Survey will be presented. While Voice of the Visitor quantifies aggregate attractions’ industry performance and provides an… Continue reading.
PGAV Destinations recently partnered with H2R Market Research to explore how America’s “Generational Cohorts” have changed in recent years, and how they’re perceiving – and exploring – destinations across the… Continue reading.
PGAV Destinations, in conjunction with H2R Market Research and Blooloop, have embarked on an annual survey of people who have visited an attraction in the current year or plan to… Continue reading.
For museums to evolve in response to changes in audiences, technology, economics, and societal influences, they must cultivate a culture of innovation. New exhibits and programs can only be as… Continue reading.
Past and present Destinologists and clients reflect on the brilliance, character, and legacy of the late PGAV principal Jim Moorkamp with Too Tall Day.
PGAV kicked off the new year by asking top attraction managers what trends they were watching in 2018. A multitude of great opportunities are evolving to enhance the guest… Continue reading.