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Keynote: The Voice of the Visitor

The annual Visit North Carolina 365 Conference is the state’s premier travel industry event. Bringing together more than 500 of the state’s tourism industry leaders, the conference provides opportunities to… Continue reading.

Voice Of The Visitor

PGAV Destinations, in conjunction with H2R Market Research and Blooloop, have embarked on an annual survey of people who have visited an attraction in the current year or plan to… Continue reading.

Understanding the Public’s Trust in Zoos and Aquariums

In this session, we reveal some of the disconnects between the fantastic work zoos and aquariums conduct and what the public understands and cares about those efforts; and how these institutions can grow to maximize conservation and animal care transparency.  Continue reading.

Building Public Trust in a Post-Truth World

Part PechaKucha, part workshop, we’ll examine market research about affecting perceptions, case studies illustrating how some institutions have tackled this challenge, and brainstorm specific actions you can take to enhance trust and expand market potential. Continue reading.